Branding and Corporate Identity :
Your Identity is more than just a logo, it is an opportunity to set a standard for all your communications by conveying a clear, consistent message to your audience. After investing time figuring out the essence of your brand, we will design an identity system that has the confidence to be simple, fresh and memorable.
Brand Slogans:
Now you have a quality image, a reputation, a brand name and logo. What is next? Something catchy and positive. A slogan. The reason is to call attention to the positive aspects of a producy or service in an easy to remember catch phrase. Usually the brand slogan will promote quality and the product slogan will promote fashion, demographics and image.
The Apple Logo definately one of the best logos ever! Probably the best computer manufacturer in the world. And the logo says it all.
Now Then..... Who are these two companies? Need you ask, their logos say it all. Absolutely Brilliant!
Brand Equity & Brand Design
The term “brand equity” refers to the companies faith that the will continue to sell better then non-brand products in that market. It is figured by placing the believed revenue of the product against the believed revenue of a non-brand. This estimation is of the actual quality of the product, as well as the image the public has of it, which can never really be accurately measured.
Information about brands:
"Corporate brand"
This is what the dictionary says under the entry “brand. (A brand means image: Not just what it looks like, logos, emblems, style, but also the image of quality, or reliability, or lack there of). Now the question is what does it mean to an everyday person.
A Strong Identity Seperates You From The Pack
A Corporate Identity is, put simply, a symbol.
It can be as simple as a colour scheme for example (Orange widely used in all Orange's advertising). or a word written in a certain way (Sony written in those narrow classy letters).
Why do corporate identities work? Three stripes and a word make us trust a company to sell us shoes. Why? Because its effectivley marketed.
Small Businesses & Branding
Branding will not only give your business a corporate image to hold consistently in mind, it will also be your first way to explain the product, service and benefits that your company offers.