Choosing a corporate identity. Why do corporate identities work? 3 stripes and a word make us trust a company to sell us shoes! Why? Because it's effectively marketed.

The question is, what makes a good and effective corporate identity? Well it has to be recognisable enough to saturate a market. Too hard to make out, too long, unmemorable, or too similar to others just won’t do. Here are a few things to think about: Is it legible? Can it be recognised close up? Does it put forth the kind of image you want? Is it simple? Your logo can find its way on to a box, or a letterhead, or maybe a billboard. Can it be seen and understood from these mediums? 
These are just a few components to creating an effective corporate identity. And they may well make or break your marketing strategy.
Logos are an important advertising tool in most markets. Most major corporations have logos meant to be unique, eye catching and easily recognizable. Car Manufacturer logos are recognisable worldwide.

Your identity is more than a logo.
It is an opportunity to set a standard for all your communications by conveying a clear, consistent message to your audience. After investing time figuring out the essence of your brand, we will design an identity system that has the confidence to be simple, fresh, and memorable.